EPI-Business School Bachelor in marketing

The Bachelor of Marketing provides a versatile qualification focused on all aspects of marketing as a modern and dynamic profession. Areas of study covered include consumer behavior, direct marketing and marketing channels. Students will acquire skills that help them get jobs in areas such as general marketing, sales, product management, retailing, marketing research and advertising.
Management Principles I
Financial Accounting I
Introduction to Law
Micro Economics
Mathematics I: Analysis
ICT Skills I

Optional courses I:
Enterprises and Institutional Environment
Fundamentals of Market Structure

Optional courses II:
Project Management
Psycho-sociology of organizations

Management Principles II
Financial Accounting II
Macro Economics
Descriptive Statistics and Probability
Mathematics II (Algebra)
ICT Skills II

Optional courses I:
Business Organizations
Organizational Behaviour

Optional courses II:
Trademark Law and Industrial Property
Copyright Law

Analysis of Consumer Behavior
Data Analysis for Marketing
Business Law
ICT skills 3
Advertising and Promotion Management
Product and Brand Management
Digital and Social Media Marketing
Marketing Communications
Sales Force Management and Negotiation
Managing Selling Points
Essential Selling Skills
Personal Development 1
– Direct marketing
– Marketing of innovation

– Advertising design
– Advertising Media Planning
Strategy and Marketing Plan
International Marketing
Distribution Management
Trade Marketing
Personal Development 2
– Advertising on the Places of Sale
– E-commerce
– Development of Websites
– Career Preparation
Internship (3 months)